I’m Philip, and I help SaaS start-ups achieve their revenue and funding goals through business-centric branding.
Position your business for success with my 4 Areas of Understanding philosophy.
The 4 Areas of Understanding
Understanding ourselves – especially our vision, our strengths, our values and our goals – is absolutely essential if we want to develop an effective brand strategy.
Defining and understanding our audience is critical. Our audience is inclusive of not only our customers, but all stakeholders who have an interest in our business.
To successfully differentiate and position our brand, we need a thorough understanding of our competitive landscape. By understanding the available alternatives, we can effectively position ourselves in the market.
We must consider all of the external factors that may affect what we’re trying to accomplish. Environmental factors include areas like culture, politics, regulations, technology, and consumer trends.