Courtesy of AMI-audio





Every month, AMI-tv airs a selected radio documentary from sister channel AMI-audio. To broadcast an audio only program on television, they needed to create some form of visual content to accompany the program.
The initial assignment was to create a single generic slate/poster that would be married to all AMI-audio documentaries that would air on TV. This created a problem creatively, as the topics and moods of the documentaries were so varied. I devised a new strategy, where we would create custom key art for every special in a style that was evocative of each unique documentary.
This strategy has been effective in adding value to the visuals of each special, and by staying with a still poster, greatly reduced the required resources. The additional benefit was that we created valuable assets that could be used to promote the programs across all platforms.
Just leave us your contact information and we’ll be in touch with a quick introductory call to establish your needs and determine the best engagement option to suit your goals and budget.