Why is it that sometimes we say one thing, but our audience hears something completely different?
The answer is perspective.
When we are crafting any type of communication, it’s critical that we consider the perspective of our audience, over that of our own.
Quite often we are susceptible to falling into the trap where we assume that everyone knows what we know.
This can have huge negative consequences on the efficacy of our message.
Whether we’re communicating across industries, cultures or demographics, be sure to consider the perspective of the audience – the people for whom the message is intended.
This will ensure greater success in conveying your message in the most effective way.
What You’re Saying Vs. What They’re Hearing
When we’re crafting our communications with our audience – whether it’s our clients, our customers or our partners – it’s very important that we are considerate of the perspective of our reader or listener over that of our own.
Everyone has a perspective. Everyone has a set of knowledge or understanding about what something means.
Across all sectors, there is specific language, terminology, expressions, abbreviations, acronyms, and colloquialisms that are just simply understood by everyone who is in that same area.
And more often than not, if you are in a particular sector, you probably spend time with other people in that same sector, who share the same understanding of language and knowledge.
The trouble is, sometimes we forget that not everyone is in this same loop. And we’re susceptible to falling into the trap where we assume that everyone knows what we know. This can lead to ineffective, unclear, and even misinterpreted communications.
And this problem is not just limited to technical language. But even just general statements that are simply open to interpretation.
So remember, when you’re crafting any type of communication, be aware of the perspective of your audience and consider how they may interpret what it is you’re saying.
By understanding who your audience is and considering their perspective, along with be clear and articulate in your messaging, you’ll ensure your communication is more effective and meaningful.
Let me know what you think in the comments below and be sure to follow or subscribe for more videos on creative and brand strategy.
I’m Philip Agnello from Philip Agnello Creative Consulting.
Just leave us your contact information and we’ll be in touch with a quick introductory call to establish your needs and determine the best engagement option to suit your goals and budget.